Freelance SEO Consultant and Content Marketing Specialist
Hi, my name’s Tom and I’m a…

Dentist SEO Consultant

Dental SEO expert, providing SEO for dentists across the whole of the UK.

Freelance SEO Consultant

SEO for dentists

UK based dentist SEO consultant

The dental industry is incredibly competitive, with every county, city and town in the UK being home to multiple dental practices. In order to ensure your practice benefits from a steady stream of new patients, you need to ensure that they find you before they find your competitors, particularly on search engines such as Google.

I’ve been working as an SEO Consultant for over 8 years and during that time I’ve helped dental practices and a wide variety of other businesses to improve their visibility in the Search Engines.

Local SEO is a huge part of the SEO strategy for dental clinics, which is something I am incredibly experienced in. I create the strategy, implement it and report back to you so that you can get an understanding of the progress we are making.

Cosmetic or general dentistry...

SEO for cosmetic dentists

Let's help to improve smiles together

Cosmetic dentistry is a competitive market, with dental practitioners across the UK offering teeth whitening, veneers, composite bonding and teeth straightening services such as Invsialign, lingual braces and other forms of orthodontic treatment. By capturing new patients for any of these services, your practice can benefit from a long-term client who continually pays for cosmetic dentistry services.


By ensuring your dental practice ranks right at the top of page 1 on Google for all relevant cosmetic services in your local area, you’ll see increases in traffic and conversions, resulting in more patients through the door.

Contact Tom

SEO for general dentistry

Helping you to keep teeth healthy

Signing up new general dentistry patients, whether they be private or NHS, is an important part of growing your dental business. You’ll want to rank for generic keywords as well as niche, service level keywords such as ‘dental check-ups’, ‘root canals’ and ‘fillings’ in your local area to ensure your practice has visibility no matter what your potential patients are searching for.


I create a bespoke SEO strategy for your dental website which ensures your budget is used effectively to gain the visibility you need.


Contact Tom

Call me

07876 534145

Follow me

What is dental SEO?

Dental Search Engine Optimisation (SEO) is an important part of any dental practice’s digital marketing strategy. Dental SEO helps your website to rank higher up in the search engines when a user searches for a relevant keyword (such as ‘dentist near me’ or similar), resulting in an increase in traffic and conversions without having to pay for PPC or social media ads. It involves conducting keyword research, creating relevant content, ensuring your dental website has good technical SEO and building backlinks.

Dentists and dental practice managers who implement dental SEO benefit massively from the increased visibility in the Search Engine Results Pages (SERPs), as potential clients are more likely to find their practice, book an appointment and become a life-long patient.

Dental SEO Services


Local SEO for dentists

Most dental practices want to improve their rankings in specific areas, whether that be a town, city or village. Local SEO ensures you reach patients in the right geographical locations.

Local SEO

SEO audits for dental websites

Whether you need a keyword audit to help build your SEO strategy, an on-page audit to help you rank better for individual keywords such as ‘Invisalign London’ or a site wide SEO audit, I can help.

SEO Audits

Content marketing for dentists

Regular blogging can help to attract a new audience and support the rankings of your commercially focussed pages. I create content strategies and write copy that performs highly.

Content Marketing

Dentist keyword research

Finding the right keywords to target requires in depth research and an understanding of how people in your local area search for a dentist. I conduct keyword research and provide you with a strategy to follow.

Keyword Research

Technical SEO

A technically sound website will ensure your site can reach its true ranking potential, as well as creating a better user experience for your website visitors. I conduct bespoke, manual technical SEO audits, not just data exports from SEO tools.

Technical SEO

On page optimisation

Whether trying to rank a particular service page, a local office page or even blog content, optimising the page appropriately with the right mix of keyword placement, internal linking, content placement and more will dramatically improve your results.

On Page Optimisation

Link building for dentists

If you’ve got well optimised content and a strong technical SEO foundation, a link building campaign might be the next step to take. I have a number of ways in which I build links to your dental website in a natural and safe way.

Link Building

Algorithm Recovery

Google’s core algorithm updates have been known to wipe websites off the face of the earth, and for a local dental practice that can have severe consequences. I help you to come up with a plan to rebuild your visibility and get your patients back.

Algorithm Recovery

Dental website migrations

If you’re migrating your dental website to a new design, domain, platform or content, I can help. This is an area I have a great deal of expertise and can ensure you don’t see drastic losses in visibility come migration day.

Website Migrations

Reviews from my clients

Gareth Edwards

Smile Stories

Tom perfectly navigated us out of a curious business position where we merged 3 separate websites into a single new one … and we’re delighted with the result. We’ve had a 6-12 month head start on our Google ranking because of this.

Andy Seddon

Commercial Washrooms

I have worked as a client of Toms for a number of years and have found him one of the most approachable and knowledgeable SEO specialists I have come across. His thirst to understand and keep abreast of technical SEO issues is second to none. I would highly recommend!

David Ramsey

Radcliffe Group

Working alongside our internal team and web development agency, Tom has managed to find the technical problems on our main website and across our journal websites, recommend a strong strategy for fixing them and guide our web developers to implement the changes. Since working with Tom, we have seen strong recovery in our organic traffic which is still growing by the day.

Himanshu Karode

Axis House

Having worked with Tom when I was working at Axis House, the main objective was to improve visibility of our keywords and bring them higher on SERP. I can gladly say that we achieved #1 position for one of our key search term. I would highly recommend Tom to anyone who is looking to enhance their SEO.

Matt Fisher

LiveWell Dorset

Tom’s a top quality SEO specialist whom I thoroughly enjoyed working with. It was assuring to know that his safe pair of hands were maintaining and growing my website’s SERP ranking. His activity had us ranking in position zero or one for multiple key competitive search terms nationally.

Sarah Howes

Good Oaks Home Care

Tom has been brilliant to work with, he is very proactive and is always suggesting ways we can improve our websites ranking. He is very reliable and is always on top of things. Would definitely recommend him to others.

Call me

07876 534145

Follow me

Dentist SEO FAQs

Do dentists need SEO?

Most dentists rely on a steady stream of new patients to stay profitable. SEO ensures that potential patients find your practice before going elsewhere, so it’s an incredibly important service in the dental industry. If your dental practice is reliant on word-of-mouth, PPC or other channels, it might be time to consider improving your organic visibility in the Search Engines with SEO.

How do reviews impact local SEO for dentists?

Reviews are a big part of local SEO. Not only are they one of, if not the most important factors when it comes to building trust with potential patients, they are also important for building trust with Google. A higher number of positive reviews, particularly on Google’s own review platform, will help to increase your dental practice’s ranking and visibility within Google’s Local Pack, which is where many potential new patients will look when searching for a dentist near them.

How much does dental SEO cost?

The price of dental SEO varies depending on what you are looking to achieve. It’s not a cheap service (when done properly) and the price you pay will depend on whether you are looking for a one-off SEO audit, a monthly retainer or something else. Contact me to get a quote for your SEO project.