Freelance SEO Consultant and Content Marketing Specialist
Hi, my name’s Tom and I’m a…

Healthcare SEO Consultant

Providing SEO for healthcare providers and medical businesses across the UK.

Freelance SEO Consultant

Healthcare SEO Consultant

UK based Consultant providing Healthcare SEO Services

Having worked with a variety of different healthcare providers and businesses, including Varicose and Thread Vein Removal Clinics, Health Consultancies, Private Dental Practices, Home Care Providers, Online Pharmacies, Healthcare SaaS Providers and Cardiology Publications, I have developed a real specialism when it comes to Healthcare SEO.

With healthcare providers having to adhere to various compliance considerations and falling into Google’s YMYL (Your Money or Your Life) category (i.e. websites that could significantly impact the health, financial stability, or safety of people), it’s important to have a carefully planned out SEO strategy in order to succeed in a highly regulated environment.

My role as a Healthcare SEO Consultant

My role as a Healthcare SEO Consultant is to help you improve the organic visibility of your healthcare website, resulting in an increase in patients, clients or customers who search for your services and products online.

I not only identify the keywords you should be ranking for, but also formulate and implement the strategy around those keywords. Everything I do will be agreed upon, tracked and reported on, giving you total peace of mind as your business grows.

SEO is one of the most effective digital marketing strategies for growing a healthcare business online. Contact me today to find out how I can help your medical or healthcare business grow with SEO.

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07876 534145

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Reviews from my healthcare clients

Ines Nebi

UK Vein Clinic

Tom does a brilliant job of tracking, optimising and recommending approaches to ensure we meet our objectives. With a growing business, it makes a huge difference in making sure we show up in the right ways online. Since working with him, we’ve seen big increases in organic leads coming through to our site and a growth in overall site traffic. Would highly recommend Tom for your SEO needs!

Gareth Edwards

Smile Stories

Tom perfectly navigated us out of a curious business position where we merged 3 separate websites into a single new one … and we’re delighted with the result. We’ve had a 6-12 month head start on our Google ranking because of this.

David Ramsey

Radcliffe Group

Working alongside our internal team and web development agency, Tom has managed to find the technical problems on our main website and across our journal websites, recommend a strong strategy for fixing them and guide our web developers to implement the changes. Since working with Tom, we have seen strong recovery in our organic traffic which is still growing by the day.

Sarah Howes

Good Oaks Home Care

Tom has been brilliant to work with, he is very proactive and is always suggesting ways we can improve our websites ranking. He is very reliable and is always on top of things. Would definitely recommend him to others.

Matt Fisher

LiveWell Dorset

Tom’s a top quality SEO specialist whom I thoroughly enjoyed working with. It was assuring to know that his safe pair of hands were maintaining and growing my website’s SERP ranking. His activity had us ranking in position zero or one for multiple key competitive search terms nationally.

Some of the healthcare companies I've worked with

Dr newmans clinic logo
UK vein clinic logo 2
Radcliffe Cardiology logo
Livewell Dorset Healthcare Consultancy Logo
Nourish Care Logo
Turmeric and Honey pharmacy logo

What is Healthcare SEO?

Healthcare Search Engine Optimisation (SEO) is a digital marketing service which aims to improve a healthcare organisation’s visibility on Search Engines like Google, therefore resulting in increased organic traffic and conversions. Whether you run a medical clinic, hospital, online pharmacy, care agency, health consultancy, addictions treatment centre, chiropractic clinic or any other type of healthcare business, SEO is an extremely effective way to get more patients, clients and customers through the door.

Healthcare SEO doesn’t differ massively from traditional SEO, however Google’s algorithms are much more sensitive to anything in the health or finance industry (Your Money or Your Life websites). With this in mind, SEO for healthcare has to be well thought out, with a focus on proving Experience, Expertise, Authority and Trust (E-E-A-T) and creating content that is factually correct, reliable and user-friendly.

Healthcare SEO Services


Healthcare Local SEO

If you need to increase your healthcare business’s visibility in a specific town, city, county or country, Healthcare Local SEO will make a real difference. From Google Business Profile optimisation to content localisation, I have a great deal of experience in helping clients with multiple clinics or offices to rank in the right places.

Local SEO

Healthcare SEO Audits

I run thorough, manual SEO audits on health related websites, reviewing everything from technical SEO to keyword strategy and competitor gap analysis in order to create a strong strategy based on as much data as possible.

SEO Audits

Healthcare Content Marketing

It is important to build topical authority in your health niche, answering frequently asked questions and offering truly helpful, accurate content. I help with the planning, creation and optimisation of your healthcare content.

Content Marketing

Keyword Research for Healthcare

Whether it’s for specific treatments, products or services, knowing the right keywords to target is at the core of a successful healthcare SEO strategy. I use multiple data points, from search volumes to current rankings, historic Search Console Click data, conversion data and more to identify the right keywords for your healthcare SEO strategy.

Keyword Research

Technical SEO for Healthcare

In order to allow Google to discover, crawl, index and rank your healthcare website in the SERPs (Search Engine Results Pages), you need to have the right technical SEO setup. I run manual technical SEO audits and monitor the performance of your website to maximise its organic visibility.

Technical SEO

On Page Optimisation

Whether trying to rank a particular medical service, a local doctors surgery or even blog content, optimising the page appropriately with the right mix of keyword placement, internal linking, content structure and more will dramatically improve your results.

On Page Optimisation

Link Building for Healthcare

If you’ve got well optimised content and a strong technical SEO foundation, a link building campaign might be the next step to take. I have a number of ways in which I build links to your healthcare website in a natural and safe way.

Link Building

Algorithm Recovery

Google’s core algorithm updates have been known to wipe websites off the face of the earth, and for a healthcare business that can have severe consequences. I’ve helped clients in the medical industry to rebuild their organic visibility following major losses in keyword rankings.

Algorithm Recovery

Website Migrations

Migrating a website is risky business when it comes to search engine visibility, but it is often essential. I help to guide the entire process, ensuring no costly mistakes are made when migrating domains, platforms, design, content and more.

Website Migrations

Call me

07876 534145

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Does SEO matter in healthcare?

Yes, if your healthcare business is trying to attract more patients, clients, customers or other healthcare professionals (HCPs) online, then SEO will be an essential part of your digital marketing strategy. By working on your SEO strategy, you build up organic visibility, meaning you can attract users to your site without relying on paid advertising such as PPC (Pay-Per-Click) and Display Advertising. SEO is also a great way to build your brand’s reputation, as only the most reputable, authoritative and trustworthy brands (usually) make it to page one of the SERPs.

SEO is an inbound marketing strategy, meaning you’ll get in front of potential clients/patients actively searching for healthcare services. This often means that you benefit from higher conversion rates and a better ROI compared to other marketing strategies.

How I do SEO in the healthcare and medical industry

I tackle each healthcare SEO strategy with a careful and considered approach. First, I get to understand the business and its ideal audience. Who are they? What are they searching for? How can we help them? How can we get them to convert? I review keywords, competitors and user behaviour to answer these questions and build a successful medical SEO strategy.

Everything starts with auditing, including keyword research, technical auditing, backlink auditing, competitor auditing, content auditing and more. Once I have enough information and data, I build a strategy which focusses on the objectives of the healthcare business and optimise the website accordingly.

Why is content important for healthcare SEO?

Users looking for healthcare services often have a lot of unanswered questions, and they’ll turn to Google first before picking up the phone to call a doctor or medical professional. By creating content which answers these questions, your brand can get in front of the audience during their research phase, and if the content is structured and optimised appropriately, it can often usher the user to convert too.

Healthcare SEO agency or freelancer – which is right for you?

Deciding whether to choose a healthcare SEO agency or freelancer will depend on a number of factors, including the services you require, your budgets and the experience you are looking for. Agencies can often offer multiple services alongside SEO, including PPC, Social Media, Email, Web Design, Web Development and more, and although I have many contacts in the industry who I can and often do refer my clients to, a Freelance SEO Consultant can’t offer the ‘all-under-one-roof’ package of services.

However, choosing a freelancer will be right for you if you are looking to work with an individual who will take sole responsibility and accountability for the success of the SEO campaign and can work as an extension of your in-house team. Freelancers are often more cost-effective too and may offer a higher level of expertise.

"Highly experienced and knowledgeable SEO Consultant, who has had a massively positive impact on our websites. Would recommend."
Ben Ashton
Director - GoodOaks Homecare

Contact me today

    Call me

    07876 534145

    Follow me

    What is SEO?

    SEO (or ‘Search Engine Optimisation’) is a digital marketing strategy which focuses on improving a website’s organic visibility in the Search Engines. It requires detailed research to understand which keywords users are searching to find the products and services you provide and a well planned strategy to ensure your website appears in the SERPs (Search Engine Results Pages) when users search for those keywords.

    At a very basic level, SEO involves creating high-quality, well-optimised content (blogs and landing pages), ensuring your website has a strong technical foundation and building backlinks from other websites.

    The end goal with SEO is to improve keyword rankings and increase organic traffic and conversions.

    What do SEO consultants do?

    SEO consultants are responsible for keeping up to date with Google’s (and other Search Engines such as Bing, Baidu, Yahoo!) algorithm in order to advise and implement a strategy which improves their clients organic visibility in the Search Engines. Google has various ‘ranking factors’ which help it to determine which websites should rank higher than the others for specific keywords. It’s an SEO’s job to understand those ranking factors and ensure their client’s websites rank high and perform well.

    An SEO consultant would generally be looking at technical SEO to ensure the website is set up according to SEO best practice, keyword research to understand how the audience searches, on page optimisation to improve rankings of specific landing pages, Content Marketing to attract new organic traffic and support the rankings of other landing pages and link building to improve the overall authority of the website.

    Are you a Content Marketing Consultant as well as an SEO Consultant?

    Yes, Content Marketing always has been and very much still is a big part of what I do. When done correctly, Content Marketing opens up a new avenue for your audience to find you organically, supports the rankings of your highest priority keywords and attracts backlinks naturally, therefore increasing the strength of your domain overall.

    I have been creating successful Content Marketing campaigns for over eight years, helping my clients to drive more traffic, leads and sales to their website. Whether it be regular blogging or larger whitepapers, I create content that appeals to the audience and contributes to the overall objectives of the SEO strategy.

    Which SEO tools do you use?

    I have a number of SEO tools myself, including Semrush, Screaming Frog and of course Google Analytics and Search Console, but I also work with the tools provided by the clients and agencies I work with such as Ahrefs, SE Ranking and more.

    Contact Tom