Hi, my name’s Tom and I’m a…
Law Firm SEO Consultant
Law firm SEO expert, offering national and local SEO for solicitors across the whole of the UK.
13+ Years' Law Firm SEO Experience ![]()
Law firm SEO expert
UK based law firm SEO consultant
My career started in the marketing department of a UK based law firm, Coles Miller Solicitors in Bournemouth, 2013. Working in-house at a law firm gave me a unique insight into the workings of different departments, the offerings of the various legal services and, most importantly, the journey website users take when searching for and finding a law firm to represent them.
Experience working in-house, agency-side and as a freelance consultant for UK law firms.
From civil law to criminal law, I build an SEO strategy which ensures your law firm gets more organic traffic and, most importantly, leads through your website.
When you work with me, you can be confident that an experienced Law Firm SEO Consultant is working on your strategy.
Contact Tom
Call me
07876 534145
Email me
tom@tomcreweseo.co.uk
B P Collins Solicitors
B P Collins offers a wide range of legal services across multiple practice areas. They wanted to strengthen their organic presence, increase enquiries for key departments such as family, employment, criminal, corporate and commercial law, and reinforce their position as a trusted legal expert in the region.
What was achieved?
32% YoY increase in Organic Leads
27% YoY increase in Organic Sessions to service pages
Explore the full story ...
Law firm SEO refers to the practice of optimising a law firm’s website and online presence to improve its visibility and ranking in search engine results pages (SERPs).
The goal of law firm SEO is to make it easier for potential clients to find the firm when they search for specific legal services. By appearing higher in search results, law firms can generate more organic traffic, increase the number of leads they get, and ultimately acquire more clients.
From family law to criminal law, employment law to personal injury, I have worked across many different service areas to get my law firm clients in front of the right people.
"I worked with Tom on SEO in my role at a large south coast law firm, and really valued Tom's expertise in the legal sector and his amazing technical knowledge. Would recommend."
Law Firm SEO Services
LSLocal SEO
Local SEO for law firms
Most law firms want to improve their rankings in specific areas, whether that be a town, city or village. Local SEO ensures you reach potential clients in the right geographical locations.
SASEO Audits
SEO audits
Whether you need a keyword audit to help build your SEO strategy, an on-page audit to help you rank better for individual keywords such as ‘Family Solicitor London’ or a site wide SEO audit, I can help.
CMContent Marketing
Content marketing for law firms
Regular blogging can help to attract a new audience and support the rankings of your commercially focussed pages. I create content strategies and write copy that performs highly.
KWKeyword Research
Law firm keyword research
Finding the right keywords to target requires in depth research and an understanding of how people in your local area search for a solicitor. I conduct keyword research and provide you with a strategy to follow.
TSTechnical SEO
Technical SEO
A technically sound website will ensure your site can reach its true ranking potential, as well as creating a better user experience for your website visitors. I conduct bespoke, manual technical SEO audits for law firms.
OPOn Page Optimisation
On page optimisation
Whether trying to rank a particular service page, a local office page or even blog content, optimising the page appropriately with the right mix of keyword placement, internal linking, content placement and more will dramatically improve your results.
LBLink Building
Link building for law firms
If you’ve got well optimised content and a strong technical SEO foundation, a link building campaign might be the next step to take. I have a number of ways in which I build links to your law firm website in a natural and safe way.
ARAlgorithm Recovery
Algorithm Recovery
Google’s core algorithm updates have been known to wipe websites off the face of the earth, and for a local law firm that can have severe consequences. I help you to come up with a plan to rebuild your visibility and get your clients back.
WMWebsite Migrations
Website migrations
If you’re migrating your website to a new design, domain, platform or content, I can help. This is an area I have a great deal of expertise and can ensure you don’t see drastic losses in visibility come migration day.
"We've been working with Tom on SEO for over 3 years and it’s been fantastic to see the surge in traffic and the improvement in our website’s rankings during that time. Tom is proactive, often taking the initiative to write or review copy that enhances search performance for articles and service pages. He is highly knowledgeable, honest, and consistently goes above and beyond for us."
Call me
07876 534145
Email me
tom@tomcreweseo.co.uk
Is law firm SEO different from other industries?
While the same basic rules apply for meeting the demands of Google’s algorithms, law firm SEO does require a specific approach in order to be successful. People searching for a law firm will often be very specific in what they search for, as most have individual circumstances such as the type of legal help they require, their location and their financial situation (e.g. those looking for legal aid vs. those looking for a private lawyer). Any good SEO strategy needs to keep these unique audience needs in mind.
Why is SEO important for law firms?
The Search Engine Results Pages (SERPs) are incredibly competitive for law firms. With the major players dominating the top three positions for so many keywords, any law firm looking to break into those top spots needs to be proactive with their SEO strategy.
There are endless opportunities for law firms, with thousands of people searching for legal services on Google every day, so without a proper SEO strategy, your law firm could be missing out on a major opportunity.
With searches for a lawyer being so competitive, PPC advertising can be incredibly expensive, with some keywords costing hundreds of pounds per click. By getting your site to rank organically, you’ll be getting those clicks for free.
How can law firms track the effectiveness of their SEO strategy and measure the return on investment (ROI)?
As an SEO Consultant, it’s my job to ensure you understand how your site is performing organically as the strategy evolves. There are three main areas to look at:
Keyword rankings: After conducting in-depth keyword research, I will be tracking your keyword rankings over time. We will expect to see improvements to rankings site-wide, as well as diving into the individual keywords being worked on each month.
Organic traffic: As rankings start to improve and we take a strategic approach to the content being produced, organic traffic will start to increase.
Organic conversions: The main focus will, of course, be to increase the leads coming through the website. In order to understand the ROI of your SEO campaigns, you’ll need to know the conversion rate of your website leads and the average value of each conversion.
I use a variety of tools to track the success of the SEO campaign, from Google Analytics to Search Console and Semrush. You’ll receive monthly reports and regular catch-ups to discuss the strategy.