Freelance SEO Consultant and Content Marketing Specialist
Hi, my name’s Tom and I’m a…

Law Firm SEO Consultant

Law firm SEO expert, offering national and local SEO for solicitors across the whole of the UK.

Freelance SEO Consultant

Law firm SEO expert

UK based law firm SEO consultant

My career started in the marketing department of a UK based law firm, Coles Miller Solicitors in Bournemouth, 2013. Working in-house at a law firm gave me a unique insight into the workings of different departments, the offerings of the various legal services and, most importantly, the journey website users take when searching for and finding a law firm to represent them.

Experience working in-house, agency-side and as a freelance consultant for UK law firms.

Since working in-house at a UK based law firm, I have worked with solicitors on their website’s SEO strategy whilst working at a digital agency and as a Freelance SEO Consultant. From civil law to criminal law, I build an SEO strategy which ensures your law firm gets more organic traffic and, most importantly, leads through your website.

When you work with me, you can be confident that an experienced Law Firm SEO Consultant is working on your strategy.

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07876 534145

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Reviews from my clients

David Ramsey

Radcliffe Group

Working alongside our internal team and web development agency, Tom has managed to find the technical problems on our main website and across our journal websites, recommend a strong strategy for fixing them and guide our web developers to implement the changes. Since working with Tom, we have seen strong recovery in our organic traffic which is still growing by the day.

Emily Jacobs

G.H.BASS Europe

We used Tom to help us migrate our website from the Magento platform to Shopify. It has been a huge success. Tom advised us on what we needed to do pre move and then closely monitored the website post move with regular updates and if he had any areas of concern. I would 100% recommend his services for any web migration projects.

Matt Fisher

LiveWell Dorset

Tom’s a top quality SEO specialist whom I thoroughly enjoyed working with. It was assuring to know that his safe pair of hands were maintaining and growing my website’s SERP ranking. His activity had us ranking in position zero or one for multiple key competitive search terms nationally.

Gareth Edwards

Smile Stories

Tom perfectly navigated us out of a curious business position where we merged 3 separate websites into a single new one … and we’re delighted with the result. We’ve had a 6-12 month head start on our Google ranking because of this.

Andy Seddon

Commercial Washrooms

I have worked as a client of Toms for a number of years and have found him one of the most approachable and knowledgeable SEO specialists I have come across. His thirst to understand and keep abreast of technical SEO issues is second to none. I would highly recommend!

Himanshu Karode

Axis House

Having worked with Tom when I was working at Axis House, the main objective was to improve visibility of our keywords and bring them higher on SERP. I can gladly say that we achieved #1 position for one of our key search term. I would highly recommend Tom to anyone who is looking to enhance their SEO.

Sarah Howes

Good Oaks Home Care

Tom has been brilliant to work with, he is very proactive and is always suggesting ways we can improve our websites ranking. He is very reliable and is always on top of things. Would definitely recommend him to others.

What is law firm SEO?

Law firm SEO refers to the practice of optimising a law firm’s website and online presence to improve its visibility and ranking in search engine results pages (SERPs).

The goal of law firm SEO is to make it easier for potential clients to find the firm when they search for specific legal services. By appearing higher in search results, law firms can generate more organic traffic, increase the number of leads they get, and ultimately acquire more clients.

From family law to criminal law, employment law to personal injury, I have worked across many different service areas to get my law firm clients in front of the right people.

Law Firm SEO Services


Local SEO for law firms

Most law firms want to improve their rankings in specific areas, whether that be a town, city or village. Local SEO ensures you reach potential clients in the right geographical locations.

Local SEO

SEO audits

Whether you need a keyword audit to help build your SEO strategy, an on-page audit to help you rank better for individual keywords such as ‘Family Solicitor London’ or a site wide SEO audit, I can help.

SEO Audits

Content marketing for law firms

Regular blogging can help to attract a new audience and support the rankings of your commercially focussed pages. I create content strategies and write copy that performs highly.

Content Marketing

Law firm keyword research

Finding the right keywords to target requires in depth research and an understanding of how people in your local area search for a solicitor. I conduct keyword research and provide you with a strategy to follow.

Keyword Research

Technical SEO

A technically sound website will ensure your site can reach its true ranking potential, as well as creating a better user experience for your website visitors. I conduct bespoke, manual technical SEO audits for law firms.

Technical SEO

On page optimisation

Whether trying to rank a particular service page, a local office page or even blog content, optimising the page appropriately with the right mix of keyword placement, internal linking, content placement and more will dramatically improve your results.

On Page Optimisation

Link building for law firms

If you’ve got well optimised content and a strong technical SEO foundation, a link building campaign might be the next step to take. I have a number of ways in which I build links to your law firm website in a natural and safe way.

Link Building

Algorithm Recovery

Google’s core algorithm updates have been known to wipe websites off the face of the earth, and for a local law firm that can have severe consequences. I help you to come up with a plan to rebuild your visibility and get your clients back.

Algorithm Recovery

Website migrations

If you’re migrating your website to a new design, domain, platform or content, I can help. This is an area I have a great deal of expertise and can ensure you don’t see drastic losses in visibility come migration day.

Website Migrations

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07876 534145

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Is law firm SEO different from other industries?

While the same basic rules apply for meeting the demands of Google’s algorithms, law firm SEO does require a specific approach in order to be successful. People searching for a law firm will often be very specific in what they search for, as most have individual circumstances such as the type of legal help they require, their location and their financial situation (e.g. those looking for legal aid vs. those looking for a private lawyer). Any good SEO strategy needs to keep these unique audience needs in mind.

Why is SEO important for law firms?

The Search Engine Results Pages (SERPs) are incredibly competitive for law firms. With the major players dominating the top three positions for so many keywords, any law firm looking to break into those top spots needs to be proactive with their SEO strategy.

There are endless opportunities for law firms, with thousands of people searching for legal services on Google every day, so without a proper SEO strategy, your law firm could be missing out on a major opportunity.

With searches for a lawyer being so competitive, PPC advertising can be incredibly expensive, with some keywords costing hundreds of pounds per click. By getting your site to rank organically, you’ll be getting those clicks for free.

How can law firms track the effectiveness of their SEO strategy and measure the return on investment (ROI)?

As an SEO Consultant, it’s my job to ensure you understand how your site is performing organically as the strategy evolves. There are three main areas to look at:

Keyword rankings: After conducting in-depth keyword research, I will be tracking your keyword rankings over time. We will expect to see improvements to rankings site-wide, as well as diving into the individual keywords being worked on each month.

Organic traffic: As rankings start to improve and we take a strategic approach to the content being produced, organic traffic will start to increase.

Organic conversions: The main focus will, of course, be to increase the leads coming through the website. In order to understand the ROI of your SEO campaigns, you’ll need to know the conversion rate of your website leads and the average value of each conversion.

I use a variety of tools to track the success of the SEO campaign, from Google Analytics to Search Console and Semrush. You’ll receive monthly reports and regular catch-ups to discuss the strategy.

Call me

07876 534145

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