SEO Consultant

I’m Tom Crewe, a leading, UK-based SEO Consultant with over 12 years’ Search Engine Optimisation experience.

As a former Head of SEO at a full-service digital agency, I know exactly how to build a commercially-focussed SEO strategy that achieves your goals.

I am now working as a freelancer, giving your business direct access to senior SEO consultancy services without worrying about the work being passed down to juniors that lack the experience or expertise needed to deliver meaningful business growth.

I will build an SEO strategy which gets your website ranking at the top of Google, focussing on keywords that drive sales, not just vanity metrics.

Tom Crewe SEO Limited is a UK registered limited company specialising in SEO consultancy and organic growth strategies. Company number: 13579253.

• I have various case studies that demonstrate my ability to achieve improved rankings, traffic and conversions for my clients
• I have multiple 5 star reviews on Google from genuine, satisfied clients
• I am always happy to put you in touch with my existing clients so that you can get a better understanding of how I work and what I have achieved for them
• I am incredibly enthusiastic about SEO, having spoken at conferences such as BrightonSEO and contributed to industry leading publications such as Search Engine Journal
• I am constantly researching, reading and learning more, despite my many years’ experience in SEO
• I’ve worked with a wide variety of busineses, from big, multinational brands such as David Austin Roses, G.H.BASS and Petcover to SMEs such as local law firms, medical clinics and SaaS providers so am able to adapt my SEO strategy to suit your business
• I create a bespoke SEO service for each client, whether you need one-off support, an ongoing SEO retainer or wider digital marketing services such as PPC, Social Ads, GA4 setup, Web Design & Development which can be provided by my partners

Book a call to discuss SEO Consultancy today

My role as an SEO Consultant is to take full responsibility for the oragnic growth of your website and to work closely with your business to improve its visibility in search engines and generate more relevant traffic, leads and sales from organic search.

The process normally starts with understanding the business itself; its goals, services, target audience, competitors and commercial priorities.

From there, a detailed SEO audit is carried out to identify opportunities and issues across areas such as keyword targeting, technical SEO, content quality, internal linking, backlinks, user experience and competitor performance. This research forms the foundation of a long-term SEO strategy tailored to the business rather than relying on generic recommendations.

Once the strategy is in place, the focus shifts towards implementation. This can include fixing technical SEO problems, optimising existing landing pages, creating new supporting content, building authority through backlinks and digital PR, and refining site architecture to help both users and search engines navigate the website more effectively.

The role of an SEO Consultant can extend beyond day-to-day SEO duties as I often work alongside developers, designers, PPC/paid search and content teams to ensure new website features, templates and pages are built with search visibility in mind from the outset.

I will regularly track rankings, organic traffic, leads and conversions, reporting on performance and adapting the strategy based on results, search trends and algorithm updates.

The aim is not simply to increase traffic, but to drive meaningful growth by attracting the right visitors and turning search visibility into real business results.

Increase organic traffic

SEO helps improve your visibility within search engines for the products, services and topics your potential customers are actively searching for. By improving rankings across relevant keywords and expanding your website’s search presence, an SEO Consultant like me can help drive more qualified organic traffic to your website over time.

Increase organic conversions & sales

SEO is not just about increasing website traffic. The right SEO strategy focuses on attracting the type of visitors who are most likely to convert into leads, enquiries or sales. Through a combination of technical improvements, content optimisation, user experience enhancements and targeting the right search intent, SEO can become a consistent source of revenue growth for your business.

Get you ahead of the competition

Many businesses operate in highly competitive search environments where competitors are investing heavily into SEO. An SEO Consultant such as myself can help identify competitor weaknesses, uncover missed opportunities and build a strategy designed to improve your visibility within search results ahead of competing businesses in your industry.

Build long-term search visibility

Unlike some forms of digital marketing, the work carried out through SEO can continue to benefit your business long after the initial work has been completed. Improvements to website structure, content, authority and organic visibility remain assets that your business fully owns, helping you build stronger long-term rankings, traffic and brand visibility over time.

The cost of hiring an SEO Consultant can vary significantly depending on their level of experience, the type of support you require, and the quality of service being provided.

At the lower end of the market, you will often find SEO services advertised for just a few hundred pounds per month or extremely low hourly rates. In many cases, these services rely on automated reports, outsourced work, generic strategies or outdated SEO tactics that rarely deliver meaningful long-term results. While low-cost SEO can appear attractive initially, it often leads to poor communication, limited strategic input and little to no real impact on rankings, traffic or revenue.

Experienced SEO Consultants with over 10 years of hands-on experience (like myself) will typically charge anywhere between £50 and £100+ per hour depending on the complexity of the project. My own consultancy rates sit towards the mid-to-lower end of that scale, allowing businesses to access senior-level SEO expertise without the overheads often associated with large digital agencies.

Yes, I offer my SEO services across the whole of the UK and have clients based in London, Greater London, Glasgow, Bournemouth and beyond. The beauty of modern working means that I can connect with my clients regularly over video call, enabling me to work with businesses throughout England, Scotland, Wales and Nothern Ireland, as well as internationally.

If you’ve ever spoken to an SEO Consultant before, you’ve probably heard the answer “it depends” to questions around timescales and results. SEO performance is influenced by a wide range of factors, including the competitiveness of your industry, the current state of your website, the strength of your competitors and the timing of Google algorithm updates. Some businesses can see quick wins from relatively simple changes, such as launching a new landing page or fixing a major technical issue, but in most cases SEO should be viewed as a long-term marketing strategy rather than a quick fix.

In reality, businesses that commit to SEO for at least 6–12 months are usually the ones that see the strongest and most sustainable results. SEO often involves ongoing auditing, testing, content improvements, technical optimisation and authority building, all of which take time to influence search visibility and organic performance. While month-to-month improvements are important, year-over-year comparisons are often where the real impact of SEO becomes clear, showing how rankings, traffic, leads and revenue have grown over a longer period.

Throughout the process, you can expect regular reporting and ongoing communication detailing the progress being made. This can include smaller wins linked to specific pieces of work, such as improvements in keyword rankings, traffic or conversions following page optimisations, alongside bigger picture reporting focused on overall organic growth across the website. This continual analysis helps refine the SEO strategy over time while ensuring complete transparency around performance and results.