Freelance SEO Consultant and Content Marketing Specialist

SEO for Agencies

Whether you need an SEO strategy to increase the leads coming through your marketing agency website, or want to work with an SEO Consultant on client projects, I can help.

Freelance SEO Consultant

SEO for Agencies

Get SEO support from an ex-agency Head of SEO

My name is Tom Crewe and I’m an ex-agency Head of SEO, now working as a Freelance SEO Consultant. Having previously worked agency-side for seven years as a full time employee and now working alongside several agencies as an SEO Consultant, I know how to use my skills to help improve your agency’s bottom line.

My agency experience

My career started in the marketing department of a law firm. While working in-house, I discovered the client-side experience of working with a digital agency, and I liked it so much I decided to go and work for one! I started working as an SEO Executive at a full service digital agency in January 2015. After four years, I worked my way up to become the agency’s Head of SEO, leading everything from sales to strategy and remaining hands on with the delivery of work too. Despite being a small team of two, I managed to maintain six figure earnings for the SEO department annually. I know exactly how to manage clients, lead strategies and get results in an agency environment.

How I work with agencies

SEO for Agency Websites

Increase your agency's website leads with SEO

After spending seven years working agency-side, I learnt a trick or two about how to increase organic leads coming through the agency website. I managed to increase rankings, traffic, qualified leads and sales for services such as SEO, PPC, Web Design and Development.


I still work with digital and traditional marketing agencies now to help improve their website’s organic visibility and achieve a higher number of client leads each month.


Whether you’re a traditional or digital marketing agency, I can bring the energy you need to make your website’s SEO strategy a success.

Contact Tom

SEO for Agency Clients

Grow your SEO offering and increase retained income

Since becoming an SEO Freelancer in 2021, I’ve been helping agencies with their SEO and content marketing clients, whether that be as a white label service or a referral partner.


I work with agencies to take on any clients they don’t have the in-house capacity to work with, grow their SEO department and assist with wider projects such as website migrations.


Whether you’re looking to start offering SEO services to your clients or you already have an established SEO department, I can provide the flexibility you need to make it work.

My Services

Agencies I've Worked With

Media Lounge
JD Ecommerce 2
Musk Digital
Yonder Consulting

SEO services I offer to agencies


Content marketing

My Content Marketing strategies are focussed on what your business is trying to achieve and what your audience is searching for, whether that be blogs, whitepapers or landing pages.
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SEO Audits

If you want to get a better understanding of your website’s SEO performance and how to improve it, I conduct keyword, content, technical, competitor, backlink audits and more.
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Website migrations

I have managed many successful website migrations over the years, from domain migrations to website design or platform migrations, ensuring organic traffic and rankings are retained.
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Technical SEO

If you want your website to rank well, you need to ensure that Googlebot (Google's crawler) is given clear and concise signals on how the site should be crawled and indexed first.
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On page optimisation

Once we know which keywords to target, I dig into any existing landing pages, and create new landing pages where necessary, that are perfectly optimised towards your target keywords.
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Local SEO

To rank in a particular town, city or county a local SEO approach is needed. Ranking in Google's local pack or at the top of any localised search requires a structured, localised approach.
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Link building

My outreach strategies more often than not go hand in hand with Content Marketing, as it's important to have the right offering in order to achieve a genuine and authoritative backlink.
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Keyword Research

I look to discover the right keywords that will drive high-converting traffic. I use a variety of tools, including Google Keyword Planner and Semrush, to conduct extensive keyword research.
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Algorithm recovery

If your site has been negatively impacted by a Google algorithm update or a failed migration, I can help formulate an SEO strategy that will regain rankings, traffic and conversions over time.
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Call me

07876 534145

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Andy Seddon

Commercial Washrooms

I have worked as a client of Toms for a number of years and have found him one of the most approachable and knowledgeable SEO specialists I have come across. His thirst to understand and keep abreast of technical SEO issues is second to none. I would highly recommend!

David Ramsey

Radcliffe Group

Working alongside our internal team and web development agency, Tom has managed to find the technical problems on our main website and across our journal websites, recommend a strong strategy for fixing them and guide our web developers to implement the changes. Since working with Tom, we have seen strong recovery in our organic traffic which is still growing by the day.

Gareth Edwards

Smile Stories

Tom perfectly navigated us out of a curious business position where we merged 3 separate websites into a single new one … and we’re delighted with the result. We’ve had a 6-12 month head start on our Google ranking because of this.

Himanshu Karode

Axis House

Having worked with Tom when I was working at Axis House, the main objective was to improve visibility of our keywords and bring them higher on SERP. I can gladly say that we achieved #1 position for one of our key search term. I would highly recommend Tom to anyone who is looking to enhance their SEO.

Matt Fisher

LiveWell Dorset

Tom’s a top quality SEO specialist whom I thoroughly enjoyed working with. It was assuring to know that his safe pair of hands were maintaining and growing my website’s SERP ranking. His activity had us ranking in position zero or one for multiple key competitive search terms nationally.

Sarah Howes

Good Oaks Home Care

Tom has been brilliant to work with, he is very proactive and is always suggesting ways we can improve our websites ranking. He is very reliable and is always on top of things. Would definitely recommend him to others.

Agency SEO FAQs

Which industries have you worked in?

Having worked agency-side and as a freelancer, I’ve worked with an incredibly broad range of clients, including clients in financial services, travel and leisure, ecommerce, news publishers, healthcare, dentists, SaaS, interior designers and many more. From big names such as Ordnance Survey and M&S Corporate Gifts to small, local businesses.

Which SEO tools do you use?

I have a number of SEO tools myself, including Semrush, Screaming Frog and of course Google Analytics and Search Console, but I also work with the tools provided by the clients and agencies I work with such as Ahrefs, SE Ranking and more.

Do you offer referral fees?

Yes, I am happy to offer referral fees for any clients passed over to me from agencies, consultants or anyone else. If the client being referred starts a monthly retainer with me, I can offer monthly commission to the referrer for as long as the retainer lasts.

Are you a Content Marketing Consultant as well as an SEO Consultant?

Yes, Content Marketing always has been and very much still is a big part of what I do. When done correctly, Content Marketing opens up a new avenue for your audience to find you organically, supports the rankings of your highest priority keywords and attracts backlinks naturally, therefore increasing the strength of your domain overall.

I have been creating successful Content Marketing campaigns for over eight years, helping my clients to drive more traffic, leads and sales to their website. Whether it be regular blogging or larger whitepapers, I create content that appeals to the audience and contributes to the overall objectives of the SEO strategy.

Call me

07876 534145

Follow me