I create a well structured content strategy which considers your goals, audience and competitive landscape to create content which performs well organically.
If there’s one thing that Google makes abundantly clear, it’s that quality of content is incredibly important. From blogging to creating landing pages or building larger content marketing pieces, there always has to be an end goal in mind, whether that’s awareness, rankings, traffic or conversions.
I have restructured blog architectures, written endless copy and tracked the results of hundreds of content marketing campaigns over the years and have experience with ecommerce, financial services, travel and many other sectors.
When creating content marketing campaigns, I always have multiple goals. The first is to gain organic traffic and visibility to the content piece itself, and the second is to support the rankings of commercially focussed pages. Nothing is done at random with content marketing, and each piece of content should earn its place on the website.
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Content strategy
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Lead generation
Content marketing requires a strategic approach in order to result in lead generation. Generate new leads by answering your audience’s questions and offering real insights.
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Content creation
I take responsibility for all copywriting and SEO within the content marketing process and have many creative contacts who can help to bring your campaigns to life.
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Content auditing
Knowing what’s worked already is a great way to build out your content strategy. I can audit existing content or content strategies to ensure they perform at their best.