The first responsibility of a Technical SEO expert is to ensure Google can crawl your site appropriately, without wasting crawl budget on pages that you don’t want indexed.
Technical SEO is incredibly important to get right, and by communicating clear, consistent messages to Google via your technical SEO setup, your website will be in a much stronger position to rank well.
It’s not all about crawling and indexing though, as technical SEO can help to boost overall organic performance when done correctly. My many years as a Technical SEO at a digital agency in Bournemouth has exposed me to endless technical issues that need solving, as well as opportunities for general improvements.
When auditing a site, I know what to look for, whether it be canonicalisation issues, a lack of schema, site speed optimisations or broken links. I provide clear recommendations for improvements to get your site performing at its best.
Technical SEO is a particular area of importance for larger websites, and I have clients that I work with solely on technical SEO and others that have technical SEO as part of a wider retainer. I can also provide one-off technical SEO audits where required.
C
Crawling
I
Indexing
Crawling is one thing, but being indexed is the only way users will actually find your website. You need to ensure your site is set up in the correct way for Google to index your pages.
P
Performance
Technical SEO can be the differentiator between position 1 and position 2, so you need your site performance factors, such as site speed and Core Web Vitals, to be well optimised.
O
Optimisation
There are plenty of ways in which technical SEO can help your content to perform better and gain a boost in visibility. Get ahead of the competition with the right technical SEO setup.