Travel SEO Consultant
SEO services for the travel and tourism industry.
Travel SEO Consultant
Former Head of SEO at a Specialist Travel & Tourism Digital Marketing Agency
As the former Head of SEO at a Specialist Travel & Tourism Digital Marketing Agency, I have been fortunate enough to have worked with a variety of different travel businesses, including Tour Operators, Airlines, Travel Agents, Hotels and Resorts.
I’ve also had the pleasure of speaking at travel industry events such as the ABTA (Association of British Travel Agents) Travel and Tourism conference.
Travel and Tourism SEO is a specialism of mine. Whether your goal is to increase holiday bookings, sell out your tours or fill shoulder months, I can help.
My experience includes helping safari tour operators increase sales in specific locations, getting holiday resorts to the top of page 1 on Google for each location they operate in, advising airlines on how to increase revenue through SEO and more.
Call me
07876 534145
Email me
tom@tomcreweseo.co.uk
Some of the travel and tourism companies I've worked with
Why choose me
as your Travel SEO Consultant?
Travel industry expertise: With deep knowledge of the travel industry, I create SEO strategies that align with market trends, traveler behavior and seasonal demand.
Customised SEO strategies: I understand that every travel business is unique. My tailored approach ensures your specific needs and goals are met.
Results-driven approach: I focus on delivering tangible results—higher rankings, increased traffic and more bookings.
How it works
when you choose me as your Travel SEO Consultant
Auditing: First, I dive into the data. From learning about your business, audience and offering to conducting keyword, technical, content and backlink auditing.
Strategy: With the audit data in hand, I’ll formulate a structured, results-driven SEO strategy to get your travel business ranking higher in the Search Engines.
Implementation: Once we know the keywords we’re targeting and what needs to be done to improve rankings, I get to work. Hands on SEO services with regular reporting.
Reviews from my clients
Emily Jacobs
We used Tom to help us migrate our website from the Magento platform to Shopify. It has been a huge success. Tom advised us on what we needed to do pre move and then closely monitored the website post move with regular updates and if he had any areas of concern. I would 100% recommend his services for any web migration projects.
Ines Nebi
Tom does a brilliant job of tracking, optimising and recommending approaches to ensure we meet our objectives. With a growing business, it makes a huge difference in making sure we show up in the right ways online. Since working with him, we’ve seen big increases in organic leads coming through to our site and a growth in overall site traffic. Would highly recommend Tom for your SEO needs!
Gareth Edwards
Tom perfectly navigated us out of a curious business position where we merged 3 separate websites into a single new one … and we’re delighted with the result. We’ve had a 6-12 month head start on our Google ranking because of this.
David Ramsey
Working alongside our internal team and web development agency, Tom has managed to find the technical problems on our main website and across our journal websites, recommend a strong strategy for fixing them and guide our web developers to implement the changes. Since working with Tom, we have seen strong recovery in our organic traffic which is still growing by the day.
Sarah Howes
Tom has been brilliant to work with, he is very proactive and is always suggesting ways we can improve our websites ranking. He is very reliable and is always on top of things. Would definitely recommend him to others.
Matt Fisher
Tom’s a top quality SEO specialist whom I thoroughly enjoyed working with. It was assuring to know that his safe pair of hands were maintaining and growing my website’s SERP ranking. His activity had us ranking in position zero or one for multiple key competitive search terms nationally.
Andy Seddon
I have worked as a client of Toms for a number of years and have found him one of the most approachable and knowledgeable SEO specialists I have come across. His thirst to understand and keep abreast of technical SEO issues is second to none. I would highly recommend!
Travel and Tourism SEO Services
Content Marketing
Engaging, travel-related content that ranks well and provides value.
Keyword Research
Ensure you’re targeting the right keywords for your travel business.
Technical SEO
Thorough technical SEO audits to improve your travel website’s performance.
On Page Optimisation
Optimising your travel website’s meta tags, content, images, and structure.
Link Building
High-quality backlinks from reputable travel blogs, magazines and industry websites.
Algorithm Recovery
Helping travel websites to recover from Google’s algorithm updates.
Website Migrations
Migrating travel websites and ensuring they maintain rankings, traffic, conversions.
Call me
07876 534145
Email me
tom@tomcreweseo.co.uk
Why your travel business needs SEO
In today’s highly competitive travel industry, having a strong online presence is essential for reaching potential customers. My specialised SEO services for the travel industry helps travel agencies, hotels, airlines, tour operators and other travel-related businesses get discovered by travelers searching for their next adventure.
Whether you’re a hotel looking to fill rooms or a tour operator wanting to attract adventurers, your customers are searching for services like yours online. SEO can be the difference between a full booking schedule and missed opportunities.
Increase your online visibility: Appear at the top of search results when travelers look for services like yours.
Generate more bookings: Capture leads from travelers actively searching for flights, tours, holidays and accommodation.
Build authority and trust: Establish your brand as a leader in the travel industry.
Outrank competitors: Stay ahead of other travel businesses by appearing higher in search results.
How SEO helps specific travel sectors
Travel agencies
By optimising for searches like “holidays in [destination],” your travel agency can rank higher in search results and get in front of the right audience at the right time. SEO helps you capture leads from travelers looking for packages, itineraries or special deals.
Hotels & resorts
SEO helps hotels appear in search results for keywords like “luxury hotel in [destination].” Optimising pages for amenities, deals and guest experiences, while leveraging local SEO, ensures that your hotel stands out in local and international searches, attracting more direct bookings.
Airlines
SEO targets search terms like “cheap flights to [destination]” or “direct flights from [city].” By optimising flight route pages, deals and loyalty program content, airlines can drive organic traffic. Backlinks from travel comparison sites and industry blogs boost search rankings and customer trust.
Tour operators
SEO helps tour operators target queries like “adventure tours in [destination].” Optimising landing pages for specific tours and creating high-quality content on itineraries and traveler experiences increases visibility. Local SEO helps attract regional tourists, and backlinks from travel blogs improve authority.
Cruise lines
Cruise lines can benefit from SEO targeting terms like “best Mediterranean cruises” or “luxury cruise deals.” Optimised landing pages for cruise destinations, onboard amenities and special offers can attract travelers. High-quality content around cruising tips and partnerships with travel sites improves rankings.
Travel insurance providers
SEO helps travel insurance companies appear in search results for terms like “best travel insurance.” Optimising pages for policy details, FAQs and customer trust signals ensures you capture leads.
If you’re still wondering how SEO might be able to help your business. get in touch with me today.
Contact me today
Call me
07876 534145
Email me
tom@tomcreweseo.co.uk
Featured Articles
SEO (or ‘Search Engine Optimisation’) is a digital marketing strategy which focuses on improving a website’s organic visibility in the Search Engines. It requires detailed research to understand which keywords users are searching to find the products and services you provide and a well planned strategy to ensure your website appears in the SERPs (Search Engine Results Pages) when users search for those keywords.
At a very basic level, SEO involves creating high-quality, well-optimised content (blogs and landing pages), ensuring your website has a strong technical foundation and building backlinks from other websites.
The end goal with SEO is to improve keyword rankings and increase organic traffic and conversions.
SEO consultants are responsible for keeping up to date with Google’s (and other Search Engines such as Bing, Baidu, Yahoo!) algorithm in order to advise and implement a strategy which improves their clients organic visibility in the Search Engines. Google has various ‘ranking factors’ which help it to determine which websites should rank higher than the others for specific keywords. It’s an SEO’s job to understand those ranking factors and ensure their client’s websites rank high and perform well.
An SEO consultant would generally be looking at technical SEO to ensure the website is set up according to SEO best practice, keyword research to understand how the audience searches, on page optimisation to improve rankings of specific landing pages, Content Marketing to attract new organic traffic and support the rankings of other landing pages and link building to improve the overall authority of the website.
Yes, Content Marketing always has been and very much still is a big part of what I do. When done correctly, Content Marketing opens up a new avenue for your audience to find you organically, supports the rankings of your highest priority keywords and attracts backlinks naturally, therefore increasing the strength of your domain overall.
I have been creating successful Content Marketing campaigns for over eight years, helping my clients to drive more traffic, leads and sales to their website. Whether it be regular blogging or larger whitepapers, I create content that appeals to the audience and contributes to the overall objectives of the SEO strategy.
I have a number of SEO tools myself, including Semrush, Screaming Frog and of course Google Analytics and Search Console, but I also work with the tools provided by the clients and agencies I work with such as Ahrefs, SE Ranking and more.