Freelance SEO Consultant and Content Marketing Specialist


Established in 1876 in Maine, USA, G.H.BASS is a global leader in footwear, particularly loafers for men and women, having created the first ever penny loafer in 1936.


Increasing organic sales in the UK and EU

The project started off with a website migration which required SEO management, moving from Magento to Shopify. Following the migration, G.H.BASS wanted to grow their organic presence and revenue throughout the UK and EU.


Migration strategy and product / category growth

The first step was to manage the migration from an SEO perspective, which involved initial technical and design recommendations, a sitemap review, web design review, 301 redirect review and a pre-and-post-migration technical SEO review. Once migrated, attention moved on to thorough keyword research to identify the best opportunities. From there, on-page optimisation of existing products and categories was a priority, alongside building out additional categorisation to target long-tail (but still high search volume) keywords for users searching for loafers by colour, style etc.


The site has seen strong performance increases over the past year, with considerable growth in both organic traffic and revenue.

YoY increase in Organic Sessions
YoY increase in Organic Revenue
"We have been working with Tom for our search engine optimization needs, and the results have been outstanding. Since partnering with Tom, our organic sessions have seen consistent growth, and our revenue has steadily increased month over month. Tom's expertise in SEO strategies and his dedication to understanding our business needs have made a significant impact on our online presence. His insights and actionable recommendations have not only improved our keyword rankings but also enhanced our overall site performance. We highly recommend Tom for anyone looking to boost their organic traffic and revenue through effective SEO practices."
Emily Jacobs
Ecommerce Manager

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