Freelance SEO Consultant and Content Marketing Specialist

Good Oaks Home Care

Good Oaks Home Care is a specialist home care agency which provides visiting and live-in care throughout the UK.


Looking to dominate the ‘home care’ SERPs across the UK

Good Oaks Home Care needed to increase organic traffic to the site in order to gain more home care clients, with a particular focus on specific locations where their franchises existed. They also had a franchise website which needed a boost in visibility in order to sell more franchises.


Combining multiple SEO strategies

Within a monthly retainer, the full spectrum of SEO services has been utilised. Starting with keyword research and strategy to understand where the search opportunities were, I then moved on to technical auditing, on-page SEO (with a particular focus on local SEO), content marketing and low level link building. There has also been a migration strategy for landing page design changes.


The Good Oaks Home Care website has benefitted from a 39% increase in average keyword ranking YoY and a huge 81% in organic traffic YoY. Organic traffic to the Franchise website has seen an even more impressive 506% increase in organic traffic YoY, with multiple new franchises being set up across the country.

increase in keyword rankings
increase in organic sessions YoY to Home Care site
increase in organic sessions YoY to Franchise site
"Tom has supported us with our SEO for over a year, and in that time our organic traffic has seen impressive increases. It is reassuring to have someone so knowledgeable and experienced managing the SEO on our site."
Ben Ashton

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