Freelance SEO Consultant and Content Marketing Specialist

Homewares Company

A successful online homewares company specialising in one particular product for the home. They prefer to remain anonymous but some of the strategy and results can all be revealed here.

The
Brief

Increasing organic sales in the UK

With a website that already performed well organically, this homewares company wanted to take things to the next level and start to get ahead of the top 3 competitors in the industry.

The
Strategy

Technical SEO audit and ongoing improvements

The strategy started with a full technical SEO audit to identify areas to improve things site-wide. One major improvement was to block Google from crawling / indexing filtered pages and to build out static URLs for long-tail keywords, ensuring Google could crawl and index highly optimised, non-duplicated landing pages. Significant improvements to internal linking across the site, as well as on-page optimisations have also helped to improve performance across the site.

The
Results

The site has seen strong performance increases over the past year, with considerable growth in both organic traffic and revenue. Rankings have seen major improvements, with the site ranking in position 2 for the most sought-after keyword in the industry, with over 135,000 searchers per month in the UK, having previously never ranked above page 3. Multiple other commercially focussed keywords have also seen massive improvements, appearing in the top 3 positions. The site has started to outrank its big 3 competitors in many important areas too.

126%
YoY increase in Organic Sessions
46%
YoY increase in Organic Revenue
Position 2
Ranking for target keyword with over 135,000 monthly searches (previously never ranked above page 3)
"To help with boosting our already successful online home furnishings business, we engaged with Tom who has managed to double our year on year organic traffic consistently, month on month. Tom is 100% reliable and his knowledge of SEO is second to none. I would highly recommend him."
Joe
Business Owner

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