Homewares Company
A successful online homewares company specialising in one particular product for the home. They prefer to remain anonymous but some of the strategy and results can all be revealed here.
The
Brief
Increasing organic sales in the UK
With a website that already performed well organically, this homewares company wanted to take things to the next level and start to get ahead of the top 3 competitors in the industry.
The
Strategy
Technical SEO audit and ongoing improvements
The strategy started with a full technical SEO audit to identify areas to improve things site-wide. One major improvement was to block Google from crawling / indexing filtered pages and to build out static URLs for long-tail keywords, ensuring Google could crawl and index highly optimised, non-duplicated landing pages. Significant improvements to internal linking across the site, as well as on-page optimisations have also helped to improve performance across the site.
The
Results
The site has seen strong performance increases over the past year, with considerable growth in both organic traffic and revenue. Rankings have seen major improvements, with the site ranking in position 2 for the most sought-after keyword in the industry, with over 135,000 searchers per month in the UK, having previously never ranked above page 3. Multiple other commercially focussed keywords have also seen massive improvements, appearing in the top 3 positions. The site has started to outrank its big 3 competitors in many important areas too.