Freelance SEO Consultant and Content Marketing Specialist

Radcliffe Group

The Radcliffe Group is an online medical publisher and knowledge network for the global cardiovascular community, connecting frontline clinicians with the tools, ideas and information they need.

The
Brief

Rebuilding lost organic traffic following a website migration

The Radcliffe Group consists of 10+ websites that produce content for healthcare professionals in cardiology. Following a website migration in February 2021, their main website saw a major drop in organic traffic. They wanted to regain lost traffic to their main site and other websites by ensuring technical SEO and on-page optimisation were a priority moving forward.

The
Strategy

Fixing technical SEO issues

Starting with a thorough audit, I analysed the site before vs. after the migration and discovered where there were issues including a lack of post-migration redirects, duplication/canonicalisation issues, redirect chains, poor URL structures and more. I have been working with their developers to fix these issues, training their content team on keyword research and optimisation of new content and have also now moved on to maximising visibility via changes to page templates and more.

The
Results

A lot of the technical SEO issues have now been addressed and fixed, and the site is performing much better for it. The site has seen a 27% YoY improvement in the average ranking for non-brand keywords users are searching to find the site and a 47% YoY increase in organic Clicks through to the main site. All other journal sites have also seen YoY organic traffic increases too.

47%
YoY increase in Clicks
27%
YoY improvement in average ranking for non-brand keywords
"Working alongside our internal team and web development agency, Tom has managed to find the technical problems on our main website and across our journal websites, recommend a strong strategy for fixing them and guide our web developers to implement the changes. Since working with Tom, we have seen strong recovery in our organic traffic which is still growing by the day."
David Ramsey
Chief Executive Officer

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