Freelance SEO Consultant and Content Marketing Specialist

UK Vein Clinic

UK Vein Clinic is the UK’s leading provider of thread vein and varicose vein treatments, with multiple clinics throughout the country.

The
Brief

Increasing new patient leads for multiple clinics

UK Vein Clinic has 7 clinics scattered throughout the UK. They wanted to improve the organic visibility of these clinics and drive more leads for their varicose vein and thread vein treatments whilst also proving themselves as an authority in this area.

The
Strategy

Local SEO and content strategy

Everything starts with auditing, so a thorough keyword, technical and content audit was conducted. With the right keywords identified, the clinics were broken up into multiple pages to rank for individual locations. On page optimisation with a focus on local SEO was the next step, alongside Google Business Profile optimisation. A competitor / content gap analysis revealed the areas that UK Vein Clinic needed to focus on and relevant, optimised content was created, building a  strong architecture of high traffic driving pages around the clinic pages.

The
Results

The site is now performing much better as a lead generation tool for the business. Organic traffic has seen a huge 99% increase YoY, with the clinic pages themselves seeing an 108% increase YoY. Average ranking position for tracked keywords has improved by 38% YoY and the number of organic leads has increased 79% YoY.

79%
YoY increase in Organic Leads through the website
99%
YoY increase in Organic Sessions (whole site)
108%
YoY increase in Organic Sessions to the clinic pages
38%
YoY improvement in Average Keyword Ranking Position
"Our team have been working with Tom for over a year now and we're really pleased with the results so far! ... Since working with him, we've seen big increases in organic leads coming through to our site and a growth in overall site traffic. Would highly recommend Tom for your SEO needs!"
Ines Nebi
Marketing Manager

Need help with a similar project?

If you want to increase your organic visibility, I can help. Get in touch or learn more about Healthcare SEO.