UK Vein Clinic
UK Vein Clinic is the UK’s leading provider of thread vein and varicose vein treatments, with multiple clinics throughout the country.
The
Brief
Increasing new patient leads for multiple clinics
UK Vein Clinic has 7 clinics scattered throughout the UK. They wanted to improve the organic visibility of these clinics and drive more leads for their varicose vein and thread vein treatments whilst also proving themselves as an authority in this area.
The
Strategy
Local SEO and content strategy
Everything starts with auditing, so a thorough keyword, technical and content audit was conducted. With the right keywords identified, the clinics were broken up into multiple pages to rank for individual locations. On page optimisation with a focus on local SEO was the next step, alongside Google Business Profile optimisation. A competitor / content gap analysis revealed the areas that UK Vein Clinic needed to focus on and relevant, optimised content was created, building a strong architecture of high traffic driving pages around the clinic pages.
The
Results
The site is now performing much better as a lead generation tool for the business. Organic traffic has seen a huge 99% increase YoY, with the clinic pages themselves seeing an 108% increase YoY. Average ranking position for tracked keywords has improved by 38% YoY and the number of organic leads has increased 79% YoY.